Privacy Policy

Alpha Roofing Systems, LLC, doing business as Alpha Commercial Roofing and Alpha Commercial Roofs

Last Updated: August 5, 2026

1. Introduction

Alpha Roofing Systems, LLC, doing business as Alpha Commercial Roofing and Alpha Commercial Roofs (“ACR,” “Alpha Commercial Roofing,” “we,” “us,” or “our”), respects your privacy.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you:

  • Visit alphacommercialroofs.com or another webpage that links to this Privacy Policy;
  • Request a commercial roof estimate, inspection, consultation, repair, replacement, maintenance service, or other service;
  • Submit a form through our website;
  • Submit information through a Facebook or Instagram advertisement or lead form;
  • Call, email, text, or otherwise communicate with us;
  • Interact with our advertisements or social media pages; or
  • Communicate with us as a customer, property owner, property manager, business representative, subcontractor, vendor, applicant, or other business contact.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

The information we collect depends on how you interact with us.

A. Information You Provide Directly

We may collect information you voluntarily provide, including:

  • First and last name;
  • Business or organization name;
  • Telephone number;
  • Email address;
  • Street address, city, state, and ZIP code;
  • Property address;
  • Commercial property type;
  • Requested job or service type;
  • Approximate roof size, condition, age, or project details;
  • Inspection, scheduling, and appointment information;
  • Photographs, videos, measurements, plans, insurance documents, or other project records you provide;
  • Messages, questions, and additional notes;
  • Communications between you and ACR;
  • Information provided in connection with a subcontractor, vendor, employment, or business inquiry; and
  • Any other information you choose to provide.

Please do not submit Social Security numbers, banking passwords, medical information, government identification numbers, or other highly sensitive information through a general contact or estimate form.

B. Information Collected Automatically

When you visit or interact with our website, we and our service providers may automatically collect certain technical and usage information, including:

  • Internet Protocol address;
  • Browser type and settings;
  • Device type;
  • Operating system;
  • Referring and exit webpages;
  • Pages viewed;
  • Links and buttons selected;
  • Date, time, and duration of a visit;
  • Approximate location derived from an IP address;
  • Cookie and advertising identifiers;
  • Interactions with our website, forms, and advertisements; and
  • Information indicating whether an advertisement resulted in a website visit, phone call, form submission, appointment, or other conversion.

This information may be collected through cookies, pixels, tags, web beacons, server logs, local storage, and similar technologies.

C. Information Received From Other Sources

We may receive information from:

  • Meta Platforms, including Facebook and Instagram;
  • Advertising and lead-generation platforms;
  • Referral and marketing partners;
  • Website hosting, analytics, and form providers;
  • Customer relationship management and communications platforms;
  • Property owners, property managers, contractors, insurance professionals, and other project participants;
  • Public business records and directories; and
  • Other people or organizations that refer an inquiry to us.

If another person submits information on your behalf, we rely on that person to have permission or authority to provide the information.

3. How We Use Information

We may use information to:

  • Respond to an inquiry or estimate request;
  • Contact you about the roofing services you requested;
  • Schedule an inspection, consultation, assessment, or appointment;
  • Evaluate your roofing or property needs;
  • Prepare an estimate, quote, proposal, or contract;
  • Provide commercial roofing repair, replacement, maintenance, coating, inspection, or related services;
  • Communicate about an active or potential project;
  • Coordinate with property owners, property managers, subcontractors, suppliers, consultants, and other project participants;
  • Maintain customer, lead, project, and business records;
  • Provide customer service;
  • Follow up on an estimate or service request;
  • Operate, maintain, secure, and improve our website;
  • Prevent spam, fraud, misuse, and security incidents;
  • Understand how visitors use our website;
  • Measure the performance of our advertisements;
  • Determine whether an advertisement resulted in an inquiry or customer action;
  • Create, manage, and improve advertising audiences and campaigns;
  • Send marketing communications where permitted by law and consistent with the choices you have made;
  • Evaluate subcontractor, vendor, applicant, or other business relationships;
  • Comply with applicable legal, regulatory, tax, insurance, accounting, and contractual obligations;
  • Establish, exercise, or defend legal claims; and
  • Protect the rights, safety, security, and property of ACR, our customers, our personnel, and others.

We may combine information collected through our website with information received through advertisements, lead forms, telephone calls, emails, customer records, and other sources.

4. How We Disclose Information

We do not sell or rent your personal information to third parties in exchange for money.

We may disclose information in the following circumstances.

A. Service Providers

We may provide information to companies that perform services for us, such as:

  • Website hosting and maintenance;
  • Website form processing;
  • Customer relationship management;
  • Appointment scheduling;
  • Email, telephone, and text communications;
  • Cloud storage and data hosting;
  • Advertising and marketing;
  • Website analytics;
  • Spam, fraud, and security prevention;
  • Accounting, legal, insurance, and professional services; and
  • Other operational support.

These providers may process information as necessary to provide services to us and as otherwise permitted by their agreements and applicable law.

B. Advertising and Analytics Providers

We may disclose website activity, device information, advertising identifiers, cookie identifiers, advertisement interactions, and conversion information to advertising and analytics providers, including Meta.

These disclosures help us measure advertising performance, understand website activity, create advertising audiences, prevent fraud, and improve our marketing.

Certain state privacy laws may define some advertising-related disclosures as “sharing,” a “sale,” or the use of information for “targeted advertising,” even when no money is exchanged. Where an applicable law provides an opt-out right, you may exercise that right as described in the “Your Choices and Privacy Rights” section below.

C. Roofing and Project Participants

We may disclose information when reasonably necessary to evaluate, plan, or complete a project, including to:

  • ACR employees and authorized representatives;
  • Roofing crews and subcontractors;
  • Material manufacturers and suppliers;
  • Inspectors, engineers, consultants, and other professionals;
  • Property owners, property managers, tenants, and authorized representatives;
  • Insurance professionals when you request or authorize their involvement;
  • Financing providers when you request financing information; and
  • Other parties involved in a roofing project.

D. Legal and Safety Purposes

We may disclose information when we reasonably believe it is necessary to:

  • Comply with applicable law, legal process, court orders, subpoenas, or government requests;
  • Investigate fraud, security incidents, or unlawful activity;
  • Enforce our agreements and policies;
  • Protect the rights, safety, security, or property of ACR or others; or
  • Establish, exercise, or defend legal claims.

E. Business Transactions

Information may be transferred as part of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

F. With Your Direction or Consent

We may disclose information to another person or organization when you direct us to do so or otherwise give us permission.

5. Facebook, Instagram, and Meta Advertising

We may advertise through Meta Platforms, including Facebook and Instagram.

A. Facebook and Instagram Lead Forms

When you submit an Instant Form or Lead Ad through Facebook or Instagram, Meta may provide us with the information you entered or authorized Meta to share.

Depending on the form, this information may include:

  • Your name;
  • Telephone number;
  • Email address;
  • Business information;
  • Property address or location;
  • Property and roofing project information; and
  • Your responses to questions included in the advertisement.

We use this information to respond to your request, evaluate your roofing needs, schedule an inspection or consultation, prepare an estimate, and measure the effectiveness of our advertising.

Information submitted through Facebook or Instagram is also processed by Meta under Meta’s own privacy policy, terms, account settings, and advertising preferences. ACR does not control Meta’s independent privacy practices.

B. Meta Pixel, Conversions API, and Related Tools

Our website may use the Meta Pixel, Meta Conversions API, Custom Audiences, or similar Meta Business Tools.

These tools may collect or receive information such as:

  • Pages visited;
  • Website and form interactions;
  • Advertisements viewed or selected;
  • Browser and device information;
  • IP address;
  • Cookie and advertising identifiers;
  • Information indicating that a conversion occurred; and
  • Contact information that may be transformed or hashed before being provided for matching or measurement purposes.

We may use these tools to:

  • Measure advertisement performance;
  • Determine whether an advertisement resulted in an inquiry;
  • Create advertising audiences;
  • Show advertisements to people who previously interacted with our website or advertisements;
  • Exclude existing leads or customers from certain campaigns;
  • Limit repeated advertisements; and
  • Improve our advertising strategy.

Meta may process information it receives under its own terms and privacy policy. You may manage certain advertising preferences through your Facebook or Instagram account settings.

6. Cookies and Similar Technologies

Cookies are small files stored on a browser or device. We and our service providers may use cookies and similar technologies for:

  • Website security;
  • Form operation and submission;
  • Spam prevention;
  • Remembering settings and preferences;
  • Website analytics;
  • Advertising measurement;
  • Audience creation;
  • Retargeting or remarketing; and
  • Improving website performance and functionality.

You can manage or block cookies through your browser settings. Blocking certain cookies may affect how some website functions operate.

Some browsers and devices provide “Do Not Track,” Global Privacy Control, or similar privacy preference signals. Because there is not one universally accepted standard for all such signals, our response may depend on applicable law and the technologies supported by our website and service providers.

7. Calls, Emails, and Text Messages

When you provide your telephone number or email address, we may contact you to:

  • Respond to your roofing inquiry;
  • Discuss an estimate or consultation;
  • Schedule or confirm an appointment;
  • Request information needed to evaluate a project;
  • Provide project or customer-service updates; and
  • Follow up regarding the services you requested.

Where permitted by law and after obtaining any consent required by law, we may also contact you about services, maintenance, promotions, or other marketing offers.

Calls or messages may be made using automated technology only where permitted by applicable law and consistent with the consent you provided.

Consent to receive promotional calls or text messages is not a condition of purchasing goods or services where prohibited by law. Message frequency may vary, and message and data rates may apply.

You may opt out of:

  • Marketing emails by selecting the unsubscribe link in an email;
  • Text messages by replying STOP;
  • Marketing calls by telling the caller that you do not wish to receive additional marketing calls; or
  • Other marketing communications by contacting us using the information below.

After opting out, you may still receive nonmarketing communications related to an estimate, appointment, active project, transaction, warranty, safety issue, or customer-service request.

8. Data Retention

We retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

The retention period may depend on:

  • Whether you requested an estimate or service;
  • Whether you became a customer;
  • The length and nature of a roofing project;
  • Warranty and service-record requirements;
  • Legal, tax, accounting, insurance, and contractual obligations;
  • Fraud-prevention and security needs; and
  • The need to establish, exercise, or defend legal claims.

When information is no longer reasonably required, we may delete, securely dispose of, or de-identify it.

9. Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

Access to personal information is limited to personnel and service providers who reasonably need the information for legitimate business purposes.

However, no website, email system, database, transmission method, or storage system can be guaranteed to be completely secure. You should use caution when sending information electronically and should not submit highly sensitive information through unsecured forms or email.

10. Your Choices and Privacy Rights

Depending on where you live and the law that applies to your information, you may have the right to:

  • Request access to personal information we maintain about you;
  • Request correction of inaccurate information;
  • Request deletion of certain information;
  • Request a portable copy of certain information;
  • Withdraw consent where processing is based on consent;
  • Opt out of certain targeted advertising;
  • Opt out of certain sales or sharing of personal information;
  • Appeal a decision concerning a privacy request; and
  • Exercise a privacy right without unlawful discrimination.

Georgia does not currently provide every resident with all of the rights listed above under a single comprehensive consumer privacy law. However, ACR may voluntarily consider reasonable access, correction, and deletion requests, subject to legal, contractual, security, and operational limitations.

Residents of other states may have additional rights under their state’s privacy laws.

To submit a privacy request, contact us using the information below. Please describe the nature of your request and provide enough information for us to identify the relevant records.

We may request additional information to verify your identity and protect your information from unauthorized requests. We may deny or limit a request where permitted by law, including when information must be retained to complete a transaction, provide a requested service, comply with legal obligations, prevent fraud, or establish or defend legal claims.

You may also manage certain online advertising choices through:

  • Your browser’s cookie settings;
  • Your device’s advertising and privacy settings;
  • Your Facebook or Instagram advertising preferences; and
  • Any cookie or privacy controls made available on our website.

11. Children’s Privacy

Our website and commercial roofing services are intended for adults and business representatives. They are not directed to children under 13.

We do not knowingly collect personal information directly from children under 13. If you believe that a child has provided personal information to us, please contact us so we can investigate and take appropriate action.

12. Third-Party Websites and Services

Our website may contain links to third-party websites or services, including:

  • Social media platforms;
  • Mapping services;
  • Financing providers;
  • Roofing manufacturers;
  • Insurance-related resources;
  • Government websites; and
  • Other external services.

We do not control the privacy, security, content, or practices of third-party websites. Information provided directly to a third party is governed by that third party’s privacy policy and terms.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, services, advertising practices, technology, legal requirements, or business operations.

When we make changes, we will post the updated Privacy Policy on this page and revise the “Last Updated” date above. Material changes may also be communicated through other appropriate means.

The updated Privacy Policy applies to information collected after the updated version becomes effective and, where permitted by law, to information already maintained by us.

14. Contact Us

Questions, concerns, opt-out requests, or privacy requests may be submitted to:

Alpha Roofing Systems, LLC
Doing business as Alpha Commercial Roofing and Alpha Commercial Roofs

2358 Perimeter Park Drive, Suite 370
Atlanta, Georgia 30341

Phone: 855-862-7663
Email: info@alphacommercialroofs.com
Website: alphacommercialroofs.com